prima communications

Media Coaching

Overview

By working with some of the top journalists across Saudi Arabia in print, digital and broadcast media, we equip leaders, spokespeople, and subject matter experts with the skills and confidence to engage the media effectively, delivering clear, credible, and controlled messages in any setting. Our programs combine theoretical insights with practical, real-world simulations, helping participants master interviews, press conferences, broadcast appearances, and digital media engagements. From managing difficult questions to articulating complex information simply, we tailor each session to reflect the organization's specific industry context, leadership style, and reputation goals, adapted within a Saudi context. 

List of features

Spokesperson & Executive Media Training
Broadcast, Print, and Digital Media Simulation
Key Message Development Workshops
Body Language & On-Camera Presence Coaching
Training Material & Media Handling Playbooks