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The Journey

A legacy rooted locally, reaching out globally
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Solutions That Transform Brands

Discover our services specially curated to build your image

Media Relations
Government Affairs
Content and Research
Design and Branding
Media Training
Digital Marketing
Event Management
Monitoring & Reporting
Video Production
Web Development
Social Media
Communication Strategy

Companions On Our Journey

A roster of partnerships we’re proud of

Shaping Brand Legacies

A library of success stories

The Storytellers

Bashar
Kharbat
Bashar
Managing Director
Linkedin
Bashar Kharbat, Managing Director of PrimaKSA, ex-Asda’a BCW Country Manager and ex-Hill & Knowlton Managing Director, brings over 20 years of leadership in communications, overseeing major campaigns across sectors like automotive, F&B, fashion, energy, FMCG and financial services. A visionary in PR, he’s driven impactful strategies for top brands, cementing his reputation as a leading figure in Saudi Arabia’s PR industry.
Mansour Al
Jabbarti
Mansour Al
Communications Strategist, Arabic
Linkedin
Mansour Al Jabbarti, Communications Strategist at PrimaKSA, excels in Arabic communications, leveraging cultural insights to craft impactful narratives for clients like Samsung and Starbucks. His strategic media planning and relationship-building skills enhance visibility, positioning PrimaKSA as a leader in Saudi public relations and ensuring authentic storytelling that resonates with audiences.
Najlaa
Jan
Najlaa
Media Relations Manager
Linkedin
Najla Jann, Media Relations Manager at PrimaKSA, is a key player in media communications with a decade of experience. Her strategic insight and talent for storytelling enhance client visibility, securing impactful coverage for brands like Ford and Pfizer. Najla’s proactive approach positions her as a trusted advisor in Saudi Arabia’s PR landscape.
Hiba
Zehra
Hiba
Associate Account Executive
Linkedin
Hiba Zehra, an Associate Account Executive at PrimaKSA, is celebrated for her creative flair and strategic insight in public relations. Her innovative approach and energetic spirit breathe fresh ideas into every project. Hiba's creativity and keen PR acumen drive successful brand storytelling.
Younes
Enayat
Younes
Director, Traditional & Social Media
Linkedin
Younes Inayat, Director of Media at PrimaKSA, is a prominent figure in Saudi Arabia’s PR landscape. With over 15 years of experience, he has executed high-profile campaigns for clients like Google, HP, and Microsoft, driving impactful media strategies that enhance brand visibility and engagement in the region.
Tareq
Wahab
Tareq
Communications Manager
Linkedin
Tareq Wahab, an emerging leader in PR, has established himself as a strategic genius at PrimaKSA. With expertise across diverse sectors, he’s led transformative campaigns for top brands like STC and the Ministry of Culture. His innovative approach to media relations and storytelling makes him a driving force in shaping brand success.