primaksa

The Journey

A legacy rooted locally, reaching out globally

PrimaKSA stands on a foundation of over two decades of experience in the PR industry, constantly striving to evolve and revolutionize the industry with a youthful & innovative mindset to reputation-building. We’ve consistently pushed boundaries to reinvent & redefine our practices to fit our clients’ vision best in a way that’s appealing to the audience. Though versatile, one principle stays constant; our commitment to the client.

Through the decades we’ve worked with numerous clients across a plethora of industries, guiding them towards success and instilling a strong presence in the Kingdom through our rigorous communication strategies, extensive media relations and narratives that resonate with the local audience.

Solutions That Transform Brands

Discover our services specially curated to build your image

Media Relations

Government Affairs

Content and Research

Design and Branding

Media Training

Digital Marketing

Event Management

Monitoring & Reporting

Video Production

Web Development

Social Media

Communication Strategy

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The Storytellers

Bashar

Kharbat

Bashar

Managing Director

Bashar Kharbat, Managing Director of PrimaKSA, ex-Asda’a BCW Country Manager and ex-Hill & Knowlton Managing Director, brings over 20 years of leadership in communications, overseeing major campaigns across sectors like automotive, F&B, fashion, energy, FMCG and financial services. A visionary in PR, he’s driven impactful strategies for top brands, cementing his reputation as a leading figure in Saudi Arabia’s PR industry.

Mansour Al

Jabbarti

Mansour Al

Communications Strategist, Arabic

Mansour Al Jabbarti, Communications Strategist at PrimaKSA, excels in Arabic communications, leveraging cultural insights to craft impactful narratives for clients like Samsung and Starbucks. His strategic media planning and relationship-building skills enhance visibility, positioning PrimaKSA as a leader in Saudi public relations and ensuring authentic storytelling that resonates with audiences.

Najlaa

Jan

Najlaa

Media Relations Manager

Najla Jann, Media Relations Manager at PrimaKSA, is a key player in media communications with a decade of experience. Her strategic insight and talent for storytelling enhance client visibility, securing impactful coverage for brands like Ford and Pfizer. Najla’s proactive approach positions her as a trusted advisor in Saudi Arabia’s PR landscape.

Hiba

Zehra

Hiba

Associate Account Executive

Hiba Zehra, an Associate Account Executive at PrimaKSA, is celebrated for her creative flair and strategic insight in public relations. Her innovative approach and energetic spirit breathe fresh ideas into every project. Hiba's creativity and keen PR acumen drive successful brand storytelling.

Younes

Enayat

Younes

Director, Traditional & Social Media

Younes Inayat, Director of Media at PrimaKSA, is a prominent figure in Saudi Arabia’s PR landscape. With over 15 years of experience, he has executed high-profile campaigns for clients like Google, HP, and Microsoft, driving impactful media strategies that enhance brand visibility and engagement in the region.

Tareq

Wahab

Tareq

Communications Manager

Tareq Wahab, an emerging leader in PR, has established himself as a strategic genius at PrimaKSA. With expertise across diverse sectors, he’s led transformative campaigns for top brands like STC and the Ministry of Culture. His innovative approach to media relations and storytelling makes him a driving force in shaping brand success.

We craft legacies

The Journey

Solutions That Transform Brands

Companions On Our Journey

Shaping Brand Legacies

The Storytellers

Let’s Build a Legacy